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Singer-Songwriter of Cape May Conference Agenda
March 22-23, 2013
Congress Hall Ballrooms and Harrison Conference Center
251 Beach Avenue
Cape May, New Jersey 08204

http://www.sscapemay.com

 FRIDAY, MARCH 22, 2012
11:00AM to 6:00PM - Registration Desk Open - Ballroom A
12:00PM to 5:00PM - Mentoring/Sign-up at Registration - Ballroom A
1:00PM to 5:00PM - Business Sessions - Ballroom B

1:00PM - Top 5 Songwriting Tips to Triple Your Audience.
- Bill Pere, CT Songwriting Academy
Are you reaching only 30% of your potential audience? The other untapped 70% is only a few key words away. The only way you can grow your fan base is by resonating with people who are not already your fans. You do not have to sacrifice artistic integrity to reach a wider fan base. You just need to know some of the central factors in effective musical and lyrical communication, and then decide how you want to apply them. The difference between songs that are liked and remembered by broad and diverse audiences as opposed to those that have a narrow following lies in a few easily applied techniques and an understanding of how people prefer to give and receive information. This workshop, based on Bill’s internationally used “Songcrafters’ Coloring Book”, provides practical, actionable tools for you to use in your own writing.

2:30PM - Social Media, Marketing & Branding for Independent Artists
This panel Industry experts will examine the free tools that help bands develop a fan base, go on tour, collaborate, distribute music and raise money for your next project. Learn how to keep up with all the platforms and which will work best for you project. Get started on creating a digital strategy for your project and build your brand. Traditional methods of publicity and marketing have undergone major changes. Independent artists can survive, thrive and profit in the new music industry paradigm.
Dr. E. Michael Harrington, Moderator – Berklee College of Music
Brian Cronin – ThatMag.com; Mirror Image
Loren Weisman -  Brain Grenade Entertainment Publicity
Randy Alexander - Randex Communications,  randexpr.com

4:00PM - Recording Strategies & Techniques. Panel
A mix of producers, studio owners, mixers and engineers discuss some of the best tips, approaches,ideas and methods to achieve the best recordings with the least hassle and least cost.  Understanding the connection and the translation between the creative side of your songs moving to the recording and production phase can help speed up the process and save money. From pre-production preparation to tracking, from mixing to mastering, this panel will bring you some great information on recording your music in today's industry.
Jordan Tishler, Moderator - Digital Bear Entertainment, digitalbear.comDr. Louis deLise – deLise Studios, delisestudios.com
Matt Singleton - Singleton Studios,   singletonstudios.com
Stefan Held - Steven Hero Productions, StevenHeroProductions.com 
Rick Denzien    Slot One & Boffo Studio, boffostudio.com 

1PM to 5PM - Business Sessions -  Harrison Conference Center

1:00PM - Creating a Music Business Plan for your career in music.
-Loren Weisman, Music Consultant, Producer & Coach    
Whether you’re a musician, an artist, a label, a promoter, a salesperson or a businessperson, you will be guided to create an action plan that is tailored to your needs in a clear, concise and comprehensive manner. Your action plan will utilize all the available tools needed to navigate through today’s world of choices and challenges. You will learn how to locate real tools that will help you plan, budget your time or find relevant resources, all taking place within a think tank setting where you can actually ask questions and be encouraged to understand the questions you need to ask. Music Consultant, Producer and Coach Loren Weisman goes in to details about all the above and more. Advanced copies of his new book The Artist's Guide to Success in the Music Business 2nd Edition will also be available at Cape May.  

2:30PM - Music Licensing: The Really Sexy Art of Getting Paid in 2013.
- Jordan Tishler, Digital Bear Entertainment 
There was a time when recording an album was part of the deal.  You made the album (with someone else's money) and took it on the road.  You got paid as the album sold, and for touring!  Fast forward to the Internet Age, and you know the story, that whole model has been stood on its ear.  So what's a band to do?  Many have given up on selling records at all.  They think it's a loss-leader for their ticket sales.  But that discourages making the quality records that fans demand, and frankly gives up on what used to be 50% of your income!  Surely there must be a better way.  And there is!  Come and let's discuss how you can recapture some of that buzz and revenue. Join Jordan Tishler of Digital Bear Entertainment for a sexy workshop. 

4:00PM - The Good, The Bad and The Ugly
- Paula MM. Savastano SSA Music 
How technological changes have the industry environment and its affect on the independent artist’s income streams, distribution, and marketing. Every day we hear mention of technological changes and how these changes have a negative affect the music industry.  How do these changes apply to you as an independent artist?  How can you use technology for your benefit to create new distribution channels and extend your income streams based on these changes?  What effects does new technology have on former areas of income? Successfully use these tools to help move your craft and your exposure to the next level.   

5:15PM to 6PM - Keynote - TRACY GRAMMER - Grand Ballroom B

                                                 http://tracygrammer.com/

 7:00PM - 2:00AM             Showcases at venues.

7:30PM - Ballroom Doors Open. $10, All Ages, GA, Limited Seating

8:00PM - Tracy Grammer, Megan Slankard, Gordon Vincent

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SATURDAY, MARCH 23, 2013
11:00AM to 5:00PM      Registration Desk Open - Grand Ballroom A12:00PM to 5:00PM   Mentoring/Demo Listening - Grand Ballroom A
1:00PM to 5:00PM      Business Sessions - Grand Ballroom B

1:00PM - Exploring Revenue Streams for Independent Acts & ArtistsWhile most musicians think it comes down to sales of an album or performing live, there is an array of other revenue options for the music industry of today. This panel will be a discussion about the most profitable revenue streams for artists as well as some of the smaller streams that can help the musician of today sustain a career in music. From licensing to performance royalties, grants to live shows and the array of different products and merchandise that can complement the actual music it self, this panel will offer a wider view on what many see as only having a few limited options to revenues and profits.
Loren Weisman, Moderator - Brain Grenade Entertainment
Paula Savastano - SSA Music, ssamusic.com
Jeff Morgan -  Zippy Productions,    zippyprod.com
Jeff Snyder - Lebanon Valley College of PA
Kathy Falcey - Tunes2ya, tunes2ya.com

2:30PM - Publishing, Licensing, Copyrights. Panel
Publishing is where the money is in the music business!  Our panel of industry professionals will discuss digital downloads, digital performance royalties for airplay on satellite or internet radio, as well as licensing for film, TV and even video games. Learn how music licensing works, proof of song (lyrics and music) ownership and the performing rights organizations. Learn how to form your own publishing company or get your music used into the hands of the right people for placement.
Paula Savastano, Moderator – SSA Music, ssamusic.com
Dr. E. Michael Harrington, Berklee College Of Music
Jordan Tischler - Digital Bear Entertainment, digitalbear.com
Sherri Mullin - RDSD Publishing, sherrimullen.com

4:00PM - Producers Panel
You'll get the inside story on recording sessions, working with the musicians, production budgets and supervision. Discussions about mixing and mastering recordings as well as hiring the right producer for the right project will be covered as well. Learn about the roles of the producer in the past and the current roles that they hold today. Also covered will be the advances of recording technologies, home recordings and consulting productions. There is a lot more than just a name. Learn the real role of a real producer in the music business.
David Ivory, Moderator - Ivory Productions, NARAS, ivoryproductions.com
Joseph Donofrio - Producer,  josephdonofrio.com
Joe Tarsia - Sigma Sound Studios,   sigmasoundstudios.com
Dr. Louis deLise - deLise Studios,    delisestudios.com
Jay Levin -  Turtle Studios,    turtlestudios.com
Joe DeLuca - Why Me Recording,    whymerecording.com

11:30AM PM to 5:00PM   Business Sessions - Harrison Conference Center

11:30AM - In The Key Of Success: The Jump Start Strategy.
- Cheryl B. Engelhardt, CBEMusic
Whether you are looking to transition to being a full-time musician or have been for some time, this seminar will coach you through what really matters to you...and if you're not sure, that's the first thing you'll figure out. - Cheryl B. Engelhardt will work with you to get clear on your career goals and then take the actual steps to making money doing what you love. This result-oriented workshop, led by the touring performer/recording artist and full-time composer will be the kick in the a** you and your career (and your bank account) have been craving. Leave with all the tools you need to jump start your life of music; no matter what stage you're at.

1:00PM - Navigating The Copyright Maze.
- Dr. E. Michael Harrington, Berklee College Of Music
Dr. E. Michael Harrington is a composer, musician, consultant, professor, teaches courses in music entrepreneurship and the future of the music industry at the Berklee College of Music.  In this workshop Dr. Harrington will discuss how copyright law helps songwriters make money, but also what to do when problems arise – how one can avoid being sued for infringement, what to do if you think your song has been stolen, what are the rights and responsibilities of co-writers, and new issues involving copyright. Your Copyright Questions Answered By A Federally Certified Expert.

2:30PM - Mistakes Musicians Make.
- Jason Rubal, Seventh Wave Studios 
In this special one hour presentation Jason Rubal is talking about common mistakes artists make that hold them back from achieving their goals. Topics will include handling shows and finding your audience. With his name on over a quarter-of-a-million records around the world, Jason has quickly become the authority for underground edgy artists. is talking about common mistakes artists make that hold them back from achieving their goals. Topics will include handling shows and finding your audience. With his name on over a quarter-of-a-million records around the world, Jason has quickly become the authority for underground edgy artists.

4:00PM to 5:00PM - 8 Keys to Success in the Music Business.
- Bill Pere, CT Songwriters Academy
The music industry is first and foremost a people-driven business.  Success is based on networking and personal relationships. In taking a song from creation to realization, there are many roles that must be filled, and skills which must be brought to bear. Understanding how a person prefers to take in information, make decisions, and communicate with others gives you an immeasurable advantage in negotiation, selling, collaborating, and working as part of a group.  Why do some songs become timeless classics while others never break through? Why do bands break up? What is really happening when there are "creative differences?"  Why are some collaborations successful while others fail? What makes any relationship flourish? What are the key words you need to get someone to say "yes" to your proposal? What marketing tactics will work best for your target audience? What kind of agent can best represent you? How you find the right producer? Why is a person drawn to a particular style of music? Why do some metaphors resonate with you, while others leave you cold? Can successful couples be successful business and artistic partners? What are your greatest strengths and gaps as a Writer/Artist

3:00PM to 4:00PM         Business Sessions - Boiler Room (downstairs)

3:00PM -  The Performing Songwriters' Paintbox
- Kay Pere, Heart&Spiral Studios - Vocal Workshop
Unlock all the colors of your voice. Learn new ways to release the unique expressive palate of each song. You'll be given tools to create a vivid experience for your audience no matter what your style. Learn specific vocal and songwriting techniques that will bring you attention as a Performing Artist. Producers and vocal coaches working to encourage vocal artistry on stage and in the studio will also find value in the distinctive approach offered by this workshop. Learn to control the nuances of enunciation and vocal coloration that will make your songs carry your message most effectively. This workshop, presented across the U.S., has been attended by and praised by man top industry professionals.

5:15PM to 6PM - Keynote – Ellis Paul - Grand Ballroom B

                                                 http://ellispaul.com/

7:00PM - 2:00AM             Showcases at venues.

7:30PM - Ballroom Doors Open. $10, All Ages, GA, Limited Seating

8:00PM - Ellis Paul, Jeff & Tamara Duo & Kwesi Kankam

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• A personalized SS Cape May laminate good for all official conference events. The All Access pass is also good for entrance into hospitality parties and discounts from the host hotel, exhibitors, advertisers, sponsors and select restaurants during the event.
  
  

• Registrants receive a listing in and copy of the SS Cape MayConference Directory and a copy of the 2013 SS Cape May Compilation CD
  
  SPEAKERS, MENTORS, & INDUSTRY PARTNERS
  The Singer Songwriter Cape May will host over 70music industry professionals at the 6th annual conference on March 22 & 23, 2013. Industry professionals who wish to participate are required to submit bioigraphical information and a jpeg photo to the conference director by December 31, 2012.
  
  Speakers participate in and conduct over 15 panels, clinics and music business workshops. All speakers are guarenteed mentoring table slots. Mentors reserve slots at tables for the one-on-one mentoring sessions in the ballroom from Noon to 5:00PM. The one-on-one mentoring and demo listening sessions are one of the highlights of this event every year.
  
  Email your bio and a jpeg photo here for consideration.
  
  INTERNS, VOLUNTEERS, SCHOLARSHIPS
  Each year the conference has about 10 positions for staff. Our work starts in June of 2012. The director also awards registration scholarships for musicians or acts that travel a long distance or for individuals and acts that express hardship in a written letter. Interested parties should communicate their interest in scholarship opportunities to the conference director after August 2012 and no later than January 31, 2013. Email for more information here.