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Music Business Conference  

FRIDAY, MARCH 28, 2014  

11:00am to 5:30pm   Registration Desk Open - Buchanan Room
12:00pm to 5:00pm   Mentoring - Sign-up at Registration - Grand Ballroom A
1:00pm to 5:00pm     Business Sessions - Grand Ballroom B, Harrison & Boiler Rooms
5:15pm to 6:00pm     Keynote – Melissa Ferrick - Grand Ballroom B
7:00pm to 1:00am     Showcases At Venues

1:00pm to 2:00pm Grand Ballroom B - Recording, Producing & Mastering Your Music.
A mix of producers, studio owners, mixers and engineers discuss some of the best tips, approaches, ideas and methods to achieve the best recordings with the least hassle and least cost. Understanding the connection and the translation between the creative side of your songs moving to the recording and production phase can help speed up the process and save money. From pre-production preparation to tracking, from mixing to mastering, this panel will bring you some great information on recording your music for today's music industry.
Jordan Tischler - Digital Bear Entertainment
Dr. Louis deLise - deLise Studios
Rick Denzien - Boffo Studio    
Stephan Held - StevenHero Productions

1:00pm to 2:00pm Harrison Conference Center - 8 Keys to Success in the Music Business.  The music industry is first and foremost a people-driven business. Success is based on networking and personal relationships. In taking a song from creation to realization, there are many roles that must be filled, and skills which must be brought to bear. Understanding how a person prefers to take in information, make decisions, and communicate with others gives you an immeasurable advantage in negotiation, selling, collaborating, and working aspart of a group.  Why do some songs become timeless classics while others never break through? Why do bands breakup? What is really happening when there are "creative differences?"  Why are some collaborations successful while others fail? What makes any relationship flourish? What are the key words you need to get someone to say "yes"to your proposal? What marketing tactics will work best for your target audience? What kind of agent can best represent you? How you find the right producer? Why is a person drawn to a particular style of music? Why do some metaphors resonate with you, while others leave you cold? Can successful couples be successful business and artistic partners? What are your greatest strengths and gaps as a Writer/Artist.
Bill Pere, - CT Songwriters Academy 


2:30pm to 3:30pm Grand Ballroom B – Revenue Streams for Independent Artists.
While most musicians think it comes down to sales of an album or performing live, there is an array of other revenue options for the music industry of today. This panel will be a discussion about the most profitable revenue streams for artists as well as some of the smaller streams that can help the musician of today sustain a career in music. From licensing to performance royalties, grants to live shows and the array of different products and merchandise that can complement the actual music itself, this panel will offer a wider view on what many see as only having a few limited options to revenues and profits.
Brian Cronin - Mirror Image Media LLC   
David Cohen - Guitarpoint.net
John Harris - The John Harris Group 
Paula M. Savastano - SSA Music

2:30pm to 3:30pm Harrison Conference Center – The Ten Commandments of Songwriting. 
Composer/arranger/producer, Louis Anthony deLise, D.M.A., will present a one-hour seminar on the art of composing songs in popular styles and the business making money from your writing. This is a practical seminar in what works and what doesn’t. How to get your songs out, get your songs heard and get you paid.  
Louis Anthony deLise, D.M.A. - deLise Studios


3:00pm to 4:00pm Boiler Room -  Charting new paths to success in the music industry.
There are a lot of great resources about how to be successful in the music industry, ranging from books, videos, consultants, to online resources…you can Google anything. These sources are easily available to everybody, so how can you break away from the masses and find your own path and strategy to success? This panel explores alternative ways of being noticed in a saturated market. Guerrilla marketing, alignment with other industries, non-traditional approaches, and more will be discussed. The goal of this panel is to find different ways of thinking and to inspire you to find your own unique way to success.
Amaryllis Santiago, MA - Syllirama Entertainment, LLC,   
Jason Rubal - Seventh Wave Studio,
Jeff Snyder - Lebanon Valley College of PA (Moderator)   
Sherri Mullen - RDSD Publishing


4:00pm to 5:00pm Grand Ballroom B – Branding, Marketing & Social Media For Independent Artists.
Branding your act is about telling your story. This panel Industry experts will examine the tools that help bands tell that story. They'll examine how to build your brand, develop a fan base, go on tour, collaborate, distribute music and raise money for your next project.Learn how to keep up with all the platforms and which will work best for your project. It's time to get started on creating a digital strategy. We all know that traditional methods of publicity and marketing have undergone major changes. Independent artists can survive, thrive and profit in the new music industry paradigm.
Brian Cronin - Mirror Image Media, LLC,   David Cohen - Guitarpoint.net
Dr. E. Michael Harrington - Berklee College of Music (Moderator),
Jerry Lembo - Lembo Entertainment   
Michael Kornfeld - Communications Strategist
Stehan Held - StevenHero Productions

4:00pm to 5:00pm Harrison Conference Center - The Really Sexy Art of Getting Paid.There was a time when recording an album was part of the deal.  You made the album (with someone else's money) and took it on the road.  You got paid as the album sold, and for touring!  Fast forward to the Internet Age, and you know the story, that whole model has been stood on its ear.  So what's a band to do?  Many have given up on selling records at all. They think it's a loss-leader for their ticket sales.  But that discourages making the quality records that fans demand, and frankly gives up on what used to be 50% of your income! Surely there must be a better way.  And there is!  Come and let's discuss how you can recapture some of that buzz and revenue. Join Jordan Tischler of Digital Beat Entertainment for a sexy workshop.
Jordan Tishler - Digital Bear Entertainment 


5:15pm to 6:00pm Keynote - MELISSA FERRICK - Grand Ballroom B
Melissa Ferrick is back - with her first self-produced album since 2004, 'the truth" is a raw, 
rootsy record set to a sweeping Americana/alt-country soundtrack that layers pedal steel 
guitars and background harmonies into some of the lushest, brightest songs of her 20-year 
career.  Melissa, an eight-time Boston Music Award winner and signed with MPress Records 
and released Still Right Here (2011). The album debuted on Billboard's Heatseekers Album
Charts, won an 8th annual International Acoustic Music Award (IAMA) and garnered two 
Independent Music Award (IMA) nominations.  http://www.melissaferrick.com

7:00pm to 1:00am   Showcases At Venues


11:00am to 5:30pm  Registration Desk Open - Buchanan Room
12:00pm to 5:00pm  Mentoring - Sign-up at Registration - Grand Ballroom A
1:00pm to 5:00pm   Business Sessions - Grand Ballroom B, Harrison & Boiler Rooms5:15pm to 6:00pm   Keynote – Michael Glabicki - Grand Ballroom B
7:00pm to 1:00am   Showcases At Venues

1:00pm to 2:00pm Grand Ballroom B Publishing, Licensing & Copyrights.
Publishing is where the money is in the music business!  Our panel of industry professionals will discuss digital downloads, digital performance royalties for airplay on satellite or internet radio, as well as licensing for film, TV and even video games. Learn how music licensing works,proof of song (lyrics and music) ownership and the performing rights organizations. Learn how to form your own publishing company or get your music used into the hands of the right people for placement.
Dr. E. Michael Harrington - Berklee College of Music  
Jordan Tishler - Digital Bear Entertainment, 
Paula M. Savastano - SSA Music (Moderator)
Sherri Mullen - RDSD Publishing 

1:00pm to 2:00pm Harrison Conference Center - Top 5 Songwriting Tips to
Triple Your Audience.
Are you reaching only 30% of your potential audience? The other untapped 70% is only a few key words away. The only way you can grow your fan base is by resonating with people who are not already your fans. You do not have to sacrifice artistic integrity to reach a wider fan base. You just need to know some of the central factors ineffective musical and lyrical communication, and then decide how you want to apply them. The difference between songs that are liked and remembered by broad and diverse audiences as opposed to those that have a narrow following lies in a few easily applied techniques and an understanding of how people prefer to give and receive information. This workshop, based on Bill Pere's internationally used “Songcrafters’ Coloring Book”, provides practical, actionable tools for you to use in your own writing.
Bill Pere -  CT Songwriting Academy 


2:30pm to 3:30pm Grand Ballroom B –  When DIY is not enough! 
You can do A LOT yourself in the music industry. You're already making new music, getting gigs, winning contests, selling cd's & merch and turning casual fans into rabid followers. Now you're ready for some help to take you to the next level. This panel of musicians and industry professionals will share success strategies. Whether its a lawyer, manager, agent, publisher, producer or new best friend. They need to have the time, the connections, the outside perspective and willingness to share some of the responsibility of making your music career grow. 
Amaryllis Santiago, MA - Syllirama Entertainment, LLC
Brian Cronin - Mirror Image Media, LLC (Moderator)
Jerry Lembo - Lembo Entertainment
Melissa Ferrick - MPress Records/Right on Records
Jodie Saureraker - Exponent Entertainment 
Isaac Gordon - New Legacy Enterprises 
Levi Landis - Philadelphia Folksong Society

2:30pm to 3:30pm Harrison Conference Center - Navigating The Copyright Maze.  
Dr. Harrington is a composer, musician, consultant, professor, teaches courses in music entrepreneurship and the future of the music industry at the Berklee College of Music.  In this workshop Dr. Harrington will discuss how copyright law helps songwriters is make money, but also what to do when problems arise – how one can avoid being sued for infringement, what to do if you think your song has been stolen, what are the rights and responsibilities of co-writers, and new issues involving copyright. 
Dr. E. Michael Harrington - Berklee College of Music 


3:00pm to 4:00pm Boiler Room - The Performing Songwriters' Paintbox.  Vocal Workshop.
Unlock all the colors of your voice. Learn new ways to release the unique expressive palate of each song. You'll be given tools to create a vivid experience for your audience no matter what your style. Learn specific vocal and songwriting techniques that will bring you attention as a Performing Artist. Producers and vocal coaches working to encourage vocal artistry on stage and in the studio will also find value in the distinctive approach offered by this workshop. Learn to control the nuances of enunciation and vocal coloration that will make your songs carry your message most effectively. This workshop, presented across the U.S., has been attended by and praised by man top industry professionals.
Kay Pere - Heart&Spiral Studios


4:00pm to 5:00pm Grand Ballroom B –
 Producers Panel. 
You'll get the inside story on recording sessions, working with the musicians, production budgets and supervision. Discussions about mixing and mastering recordings as well as hiring the right producer for the right project will be covered as well. Learn about the roles of the producer in the past and the current roles that they hold today. Also covered will be the advances of recording technologies, home recordings and consulting productions. There is a lot more than just a name.Learn the real role of a real producer in the music business.
David Ivory - Ivory Productions ( Moderator)  
Dr. Louis deLise - deLise Studios

Joe DeLuca - Why Me Studios 
Ted Richardson - BoxofStars.org - Cedar Creek Studios

4:00pm to 5:00pm Harrison Conference Center - Mistakes Musicians Make.
In this special one hour presentation Jason Rubal of Seventh Wave Studios is talking about common mistakes artists make that hold them back from achieving their goals. Topics will include handling shows and finding your audience. With his name on over a quarter-of-a-million records around the world, Jason has quickly become the authority for underground edgy artists. is talking about common mistakes artists make that hold them back from achieving their goals. Topics will include handling shows and finding your audience. With his name on over a quarter-of-a-million records around the world, Jason has quickly become the authority for underground edgy artists. 
Jason Rubal - Seventh Wave Studios 


5:15pm to 6:00pm  - Keynote - MICHAEL GLABICKI of Rusted Root -Grand Ballroom BRusted Root, the multi-platinum sextet out of Pittsburgh, evolved around front-man Michael Glabicki’s distinct sound and grew into a musical entity that has thrived in a non-genre specific category all its own. In addition to the two decades with Rusted Root, Glabicki is exploring new sounds and opening new doors with his solo career.  Michael currently routes his solo tours around the Rusted Root schedule, and he is also working on a brand new solo album that is scheduled for release in 2014. His solo dates and new music are extensions of his creative talent, and will inspire all those who participate. http://www.michaelglabicki.com/

7:00pm to 1:00am   Showcases At Venues

This event is designed for singer-songwriters of all genres and those interested in the music industry. The focus will be on emerging and established talent networking with each other, music industry professionals and members of the regional music community.

Music industry professionals attend the annual Singer-Songwriter event as performers, speakers, mentors, and talent scouts. They share their experience and network with musicians, songwriters, students, and registrants during the afternoon educational seminars, mentoring sessions and then hang out for the nightly showcases performances. Networking with other musicians and industry professionals will provide the education, tools and contacts to help advance careers.

Early Bird Registration until January 31, 2014............. $55.00
Discounted Registration until March 1, 2014 .............. $55.00

Registration after February 1, 2014 ........................... $75.00
Registration after March 1, 2014 ............................... $100.00

*Discounted registration for any students, military, NARAS, BMI, and SEASAC members is $55.00 until March 1, 2014. Call us for more information.

*Acts that submit to showcase do not need to register. All showcasing acts and artists receive free Performer's Credentials and do not need to register for the conference.

1. Register by submittng your act to showcase
2. Register online with MissionTix.
3. Register by phone during regular business hours at 717-221-1124
4. Download, fill out & mail in the Registration Form with your payment

All who pay to register to attend the conference recieve:

  • A personalized SS Cape May laminate good for all official conference events. The All Access pass is also good for entrance into hospitality parties and discounts from the host hotel, exhibitors, advertisers, sponsors and select restaurants during the event.

  • Registrants receive a listing in and copy of the SS Cape May Conference Directory and a copy of the 2014 SS Cape May Compilation CD

    The Singer Songwriter Cape May will host over 70 music industry professionals at the 6th annual conference on March 28 & 29, 2014. Industry professionals who wish to participate are required to submit bioigraphical information and a jpeg photo to the conference director by December 31, 2013.

    Speakers participate in and conduct over 15 panels, clinics and music business workshops. All speakers are guarenteed mentoring table slots. Mentors reserve slots at tables for the one-on-one mentoring sessions in the ballroom from Noon to 5:00PM. The one-on-one mentoring and demo listening sessions are one of the highlights of this event every year.

    Email your bio and a jpeg photo to sscapemay@gmail.com for consideration

    Each year the conference has about 10 positions for staff. Our work starts in June of 2013. The director also awards registration scholarships for musicians or acts that travel a long distance or for individuals and acts that express hardship in a written letter. Interested parties should communicate their interest in scholarship opportunities to the conference director after August 2013 and no later than January 31, 2014. Email sscapemay@gmail.com for more information here.